|Marketing Strategy||Branding||Graphic Design||Web Development||Video Production||Social Media||Sales Training||Lead Generation|
So how do you get started? Well, first and foremost we need to figure out where you are and where you want to go. You may know this already, and that's great. Still, it's always good to take stock of the present and set goals for the future. And you never know, in collaborating with our amazing team of marketing geniuses, designers and visionaries you may just find that one missing piece that takes your business to new heights.
In developing your marketing strategy we'll cover it all - branding, the four P's, advertising, online presence, sales training, strategy and campaigns, social media, customer service and so much more. We'll help you gain clarity on how your business stands today and how to get to where you want to be in the future.
Past practices have demonstrated proven methods for producing results through marketing. One principle has stood the test of time is Saturation Marketing - the idea that your prospective customers must receive your marketing messages a high number of times before they will move to use your product or service.
However, with the break-neck speed at which technology is advancing the possible ways to get your marketing messages to your customers is ever changing. Now, very often the vehicles to most effectively deliver marketing impressions are online, via social media and through mobile apps. Purple Dane stands ready with the latest strategies to reach your market to boost your revenue in the short and long term.
For people to embrace doing business with your company two important things have to happen: 1. They have to notice you and 2. They have to like what they see. Herein lies the critical importance of your brand and the identity it creates for your company.
At Purple Dane we've worked with literally hundreds of companies, from start-ups to industry leaders, to design and build their company brand and logo. We will work with you to create a brand that meets your vision. Then we'll develop a comprehensive strategy to market your logo and company so that you will build brand equity that drives more business to your company.
As a full service sales and marketing agency, of course we have all the capabilities of a design studio. Our talented team stands ready to assist you with any design project you're facinsg -- from something as small as business cards to as large as billboards. We could even cover your entire building if you'd like. Or the building next to your competitor's perhaps.
We kid, but you get the idea. No matter what type of project, Purple Dane will give you what you're looking for. Whether you need mind blowing designs or a sleek, sophisticated eye catching look, you're in the right place.
There's just one difference here. We're not going to just give you something that looks great. No, at Purple Dane we deliver designs built on proven marketing principles that will drive results and revenue to your bottom line.
The foundational building block of your online presence, your website tells your story and is the world's window into your business. How it looks and works is key to how customers will perceive your company's performance and professionalism.
But, going a step further, is your website driving results to your bottom line?
That's where Purple Dane is different (besides just being people who love their jobs). There are plenty of companies out there who can build a website for you, from the nearly free to the arm-and-a-leg variety. They'll design it and say 'here you go'. But then what? They may or may not be of any assistance after that and they most likely won't be of much help actually marketing your products or services.
Purple Dane has fantasticly talented graphic designers and web developers who will work with you to build the website your company needs. From a traditional layout to the most cutting edge functionality out there, we can do it all. However, we also bring marketing expertise, experience and strategies to the table to drive results.
Give us a call or shoot us an email so we can discuss your business and how we can work with you to develop your online front door.
Part of building your website that drastically effects how much your site drives results to your bottom line is search engine optimization (SEO). Understanding how search engines look for results and how your site effects your placement on those results are keys to success.
It's not an overnight process. But, over time how prominently your company shows up on search results can be predictively improved. Purple Dane will work with you to identify key words and additional domains that will benefit your business. Then, we'll get to work placing the key words in the code and content of your site as well the site description so that the search engines find your website.
We'll also monitor your results at regular intervals and make refinements as needed.
One service you don't often see offered by design studios is video production. At Purple Dane it's a part of our arsenal to help you win the marketing war.
Our team can collaborate with you to develop television commercial campaigns from start to finish. Perhaps you would like to create marketing related videos that promote your products or services or the company itself. Maybe you'd like a series of 'How to' videos, record presentations for training purposes or you just need content for your social media campaigns.
Purple Dane also has a professional sound booth available for recording voice overs and radio commercials.
Whatever you need, our team is ready to work with you to deliver results.
It's the new frontier of marketing - Facebook, Twitter, LinkedIn, YouTube, Blogs, Flickr, Pinterest, Yelp. And it's probably got your head spinning. So many options, what does each do? How do I use it? What should I post? The choices can seem overwhelming. We'll help you sort through what's relevant to your business and give you a strategy to reach your target market. And, to top it off, we'll even work with you to develop the strategy, campaigns and execution to make Social Media work for you. Nice huh?
With the expertise and experience in sales of 360Solutions founder, Chip Wilson, and Purple Dane President, Doug Cofer, as well as the decades of successful sales performance of our staff, we can provide a comprehensive sales training program for your company.
If you're looking to take your sales team to the next level and aren't sure how to get there, give us a call and let's talk about your company and your situation. We can provide you with a customized plan to accelerate your sales team's performance.
Part of driving results for your company is building your pool of prospective clients and expanding your customer base. With every lead captured you build your base of people you can market to - for basically FREE!
Purple Dane will collaborate with you to create campaigns that make sense for your business and, more importantly, resonate with your target market. We employ the latest strategies and best practices to capture leads online so that you get more leads and more conversations.